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The Olew range was founded in Elinor’s kitchen in East London. Keeping her roots in her Welsh roots and her curly roots in mind, she named the brand “Olew” – the Welsh word for oil!
A lack of natural hair care products led to the creation of the brand. She also conducted extensive research into the harmful chemicals and preservatives found in many of the products available on the market.
Natural and ethically sourced ingredients combine in the Olew collection. Your hair will be nourished and moisturized, keeping it healthy and hydrated. This will change and restore your hair back to its natural color.
Free of Parabens, Sulphates, and Preservatives. Vegan friendly.
It is still proudly made and packaged in the UK, and always tested on her own curls.
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