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K18 is a hair care brand that took the radical path of biotech to create a truly revolutionary new category of haircare. After spending a decade learning about hair in a bioscience’s lab, scanning and testing all the amino acid sequences that compromise the keratin genome (what makes up a human hair), the founders Britta Cox and Suveen Sahib made their molecular breakthrough. K18Peptide is the biologically active peptide with a unique structure that brings damaged hair back to a like-new, youthful state.
When hair is damaged from chemical processing or bleaching, the polypeptide chains break. Bonds are also disrupted, but more on a surface level layers before the polypeptide chains. When you repair those broken bonds, the impact is also mostly on the surface, ignoring the breakage happening in the hairs inner-most layers. Damage must be repaired on the core level to restore hair’s core strength and deliver the like-new feeling. Bonds, as a result, should only play a supporting role, in the story of hair health. Polypeptide chains (keratin chains), the star player, are responsible for driving hair strength, softness, smoothness, and bounce.
K18 is on a crusade to liberate haircare, its mission is to make the impossible possible with the right technology.
It’s vegan, cruelty-free formulated without:
• Sulfates
• parabens
• phthalates
• silicones
• artificial color
• sodium chloride
• formaldehydes
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